20041125
blogs to breathe in
What will it take for big media to blog effectively? [ more ]
my knee-jerk answer would be MORE STAFF.
staff specifically assigned to web blog. staff trained same as regular staff, only they're assigned especially to the web sites rather than the paper or the broadcast report.
it's easy to see why papers would assign brand name staff to web blogs - no one would read someone nameless. everybody was webbloging already - it'd be more than great to see eric zorn take up computer keyboard and monitor and start blogging like the rest of us.
right now it is a good thing that news organizations don't prioritize blogging - we need an informal and fluid arena to offset corporate media communication. ¶ 11/25/2004 03:54:00 AM
my knee-jerk answer would be MORE STAFF.
staff specifically assigned to web blog. staff trained same as regular staff, only they're assigned especially to the web sites rather than the paper or the broadcast report.
it's easy to see why papers would assign brand name staff to web blogs - no one would read someone nameless. everybody was webbloging already - it'd be more than great to see eric zorn take up computer keyboard and monitor and start blogging like the rest of us.
right now it is a good thing that news organizations don't prioritize blogging - we need an informal and fluid arena to offset corporate media communication. ¶ 11/25/2004 03:54:00 AM
