ulanmaya
20041205
  all hail adtunes


adtunes the site totally rocks... it allows the lowly masses to gather online and trade rumors and secrets about the best commercials right now. the latest buzz is the new target ad - no one can find the tune anywhere! the commercial is so new, it's also not at target.com's channel red - i wonder if the web producers have disabled a switch somewhere that prevents users from playing their commercials overnight, so no one can download and rip them apart while the world sleeps, ahahahaha.

target (pronounced tar-SHZAE... ahahahaha, joke), a glorified kmart with a kick-butt ad campaign, has managed to snag the attentions of the coveted 12-40 age group by maximizing the storechain's red target logo and by aggressively releasing a slew of trendy commercials and songtunes. most likely it is the music that will make me break from working and look at the TV - and more often than not, it will be a commercial for a car, the ipod, a photoprinter, the gap, or yes, suprisingly - target. yum!

we covet their tunes before we'll go to their stores - which aren't so bad, ahaha. the stores are actually spacious and the prices reasonable, and stock everything - from books, dvds, cds, school supplies, beddings, fabric, clothes, hardware, electronics. i think the weak part's the house things, like things for the kitchen and bedrooms, ahahaha - they want to make sure they have something for everyone. so it still does feel like a kmart, ahahaha.

i'd totally love to intern for the ad department and learn how they put together their campaigns. they're so effective without reminding us all that we have limited budgets, ahaha. they perfected the skill of commercials as entertainment, ahahahaha.

---
further:

'Let's Lapu-Lapu together,' by Asuncion David Maramba
Commentary published in the Philippine Daily Inquirer, Nov. 6, 2004

'New middle class,' by Manuel L. Quezon III
Commentary published in the Philippine Daily Inquirer, Nov. 7, 2004
 
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